In 2023, our founding team was running a boutique social media agency. Every Monday meant the same ritual: pull data from five platforms, paste into spreadsheets, write a summary, format a deck, send to clients. Four hours. Every week. For every client.
We tried every analytics tool on the market. They were either too simple — just charts with no insight — or too enterprise, requiring months to implement and six-figure contracts. Nothing in the middle actually saved us time.
The turning point
When Claude's API became available, we immediately saw the opportunity. Within three months we had a prototype that wrote better report narratives than we did — and took 4 minutes instead of 4 hours.
That prototype became SocialXylo.
What we built
SocialXylo is a multi-platform social media analytics platform with AI at its core. Here's what sets it apart:
- Unified dashboard — Connect Facebook, Instagram, Twitter/X, LinkedIn, TikTok and YouTube. Compare performance across platforms with a single view.
- AI-written narratives — Our Claude AI integration reads your data and writes plain-English summaries and recommendations. No more staring at charts trying to find the story.
- One-click reports — Generate fully branded PDF or PowerPoint reports in seconds, complete with AI narrative and your client's logo.
- Predictive forecasting — Prophet-based time-series forecasting predicts your next 30–90 days of growth, with confidence intervals.
- Crisis detection — IsolationForest anomaly detection watches every metric 24/7. When something breaks — positive or negative — you know immediately.
Who it's for
SocialXylo is purpose-built for two audiences:
- Agencies managing multiple client accounts who need white-label reports, multi-workspace management, and the ability to scale without proportionally scaling their team.
- In-house brand teams who want the analytical depth of enterprise tools without the enterprise price tag or implementation timeline.
What's next
We're moving fast. Over the next few months we're shipping:
- Twitter/LinkedIn OAuth for live data pulls
- RAG-powered chatbot — ask any question about your data in natural language
- White-label client portals for agencies
- Scheduled report delivery
If any of this sounds like what your team needs, start a free trial. No credit card required. And if you want to talk through your specific use case, drop us a message — we reply to every one.
— Rohit Sharma, Founder